About Us

Brought to you by Dubai based event organisers, Grassports LLC, XX | HER EDITION is designed to adapt seamlessly to its venue, transforming malls, open spaces, and community locations into immersive athlete experiences. At the centre of XX | HER EDITION is a challenging but accessible functional fitness workout, built for everyday women rather than elite athletes. Surrounding the competition floor is a carefully curated athlete village tailored to the participants themselves, featuring recovery zones, partner activations, community engagement, music, and event swag designed to make every woman feel part of something memorable. The workout may be tough, but the atmosphere is supportive, welcoming, and experience-led, creating an environment where confidence, community, and participation matter just as much as performance.